{"product_id":"bellyease-o-shape-full-body-pregnancy-pillow","title":"BellyEase™ O-Shape Full Body Pregnancy Pillow — 170cm Maternity Support Pillow","description":"\u003cdiv style=\"max-width:760px;margin:0 auto;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#2a1a1f;line-height:1.65;font-size:16px;\"\u003e\n\n\u003cdiv style=\"background:linear-gradient(135deg,#ffe5ee 0%,#ffd1e0 100%);border-radius:14px;padding:16px 20px;text-align:center;margin:0 0 26px;\"\u003e\n\u003cdiv style=\"font-size:15px;font-weight:800;letter-spacing:.4px;color:#a8265a;\"\u003eEXTRA 30% OFF — AUTO-APPLIED AT CHECKOUT\u003c\/div\u003e\n\u003cdiv style=\"font-size:12.5px;color:#8a5468;margin-top:5px;\"\u003eNo code needed. Your discount appears automatically on the checkout page.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size:23px;line-height:1.3;font-weight:800;margin:0 0 12px;color:#1f1216;\"\u003eTurn over without rebuilding your pillow fort\u003c\/h2\u003e\n\n\u003cp style=\"margin:0 0 28px;color:#463840;\"\u003eMost pregnancy pillows are C or U shaped, so they support one side at a time — every time you switch sides, you have to drag the whole thing around with you. The BellyEase™ O-Shape is a closed ring, 170 cm end to end, so both sides are already supported. Roll over, settle in, go back to sleep. It cradles your bump, back, knees and head in one continuous piece.\u003c\/p\u003e\n\n\u003ch3 style=\"font-size:18px;font-weight:800;margin:0 0 14px;color:#1f1216;\"\u003eWhy moms pick this one\u003c\/h3\u003e\n\n\u003cdiv style=\"background:#fff5f8;border-left:4px solid #d6336c;border-radius:0 10px 10px 0;padding:14px 18px;margin:0 0 12px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#a8265a;margin-bottom:4px;\"\u003e🔄 Closed O-shape supports both sides\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eNo repositioning in the middle of the night — whichever way you roll, there's already a pillow there.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background:#fff5f8;border-left:4px solid #d6336c;border-radius:0 10px 10px 0;padding:14px 18px;margin:0 0 12px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#a8265a;margin-bottom:4px;\"\u003e📏 Full 170 cm length\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eLong enough to run from head to knees, so your neck, bump and legs are all held in the same line.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background:#fff5f8;border-left:4px solid #d6336c;border-radius:0 10px 10px 0;padding:14px 18px;margin:0 0 12px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#a8265a;margin-bottom:4px;\"\u003e🪶 Replaces the stack of four pillows\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eHead, bump, back and between-the-knees — one pillow covers what usually takes an armful of them.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background:#fff5f8;border-left:4px solid #d6336c;border-radius:0 10px 10px 0;padding:14px 18px;margin:0 0 28px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#a8265a;margin-bottom:4px;\"\u003e🍼 Keeps working after the birth\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eSit inside the ring and it becomes a feeding support, or use it as a plain body pillow once you're past the newborn stage.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"font-size:18px;font-weight:800;margin:0 0 14px;color:#1f1216;\"\u003e🆚 BellyEase™ vs. other pregnancy pillows\u003c\/h3\u003e\n\n\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14.5px;margin:0 0 28px;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#ffe5ee;\"\u003e\n\u003cth style=\"text-align:left;padding:11px 12px;border:1px solid #f3d9e2;color:#5a4048;\"\u003e \u003c\/th\u003e\n\u003cth style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#a8265a;\"\u003eBellyEase™ O-Shape\u003c\/th\u003e\n\u003cth style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#7a6a70;\"\u003eTypical C \/ U pillows\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#463840;\"\u003eSupports both sides at once\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;\"\u003e✅ Closed ring\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;color:#7a6a70;\"\u003e❌ One side only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fffafc;\"\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#463840;\"\u003eMove it when you roll over\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;\"\u003e✅ Not needed\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;color:#7a6a70;\"\u003e⚠️ Usually yes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#463840;\"\u003eFull length\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;\"\u003e✅ 170 cm\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;color:#7a6a70;\"\u003e⚠️ Often shorter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fffafc;\"\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#463840;\"\u003eDoubles as a feeding support\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;\"\u003e✅ Yes\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;color:#7a6a70;\"\u003e❌ Shape doesn't allow it\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;color:#463840;\"\u003eMoney-back guarantee\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;\"\u003e✅ Yes — see our refund policy\u003c\/td\u003e\n\u003ctd style=\"padding:11px 12px;border:1px solid #f3d9e2;text-align:center;color:#7a6a70;\"\u003e❌ Varies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3 style=\"font-size:18px;font-weight:800;margin:0 0 14px;color:#1f1216;\"\u003e📋 The details\u003c\/h3\u003e\n\n\u003c!-- TODO for Sahil: add a \"Material\" row here once confirmed with the Modalyst\/Zendrop supplier. The raw supplier feed said \"PVC\", which is almost certainly the shipping packaging rather than the pillow itself, so it has been left out rather than published as a false spec (Google Merchant Center misrepresentation risk). --\u003e\n\n\u003cdiv style=\"background:#faf7f8;border:1px solid #f0e2e7;border-radius:12px;padding:8px 18px;margin:0 0 28px;\"\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;font-size:15px;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 0;color:#7a6a70;width:38%;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:9px 0;color:#2a1a1f;\"\u003e170 × 65 × 22 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 0;color:#7a6a70;\"\u003eShape\u003c\/td\u003e\n\u003ctd style=\"padding:9px 0;color:#2a1a1f;\"\u003eO-type — closed full-body ring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 0;color:#7a6a70;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:9px 0;color:#2a1a1f;\"\u003ePink, Blue, Brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 0;color:#7a6a70;\"\u003eFits\u003c\/td\u003e\n\u003ctd style=\"padding:9px 0;color:#2a1a1f;\"\u003eOne sleeper — best on a double bed or larger\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 0;color:#7a6a70;\"\u003eType\u003c\/td\u003e\n\u003ctd style=\"padding:9px 0;color:#2a1a1f;\"\u003eFull-body maternity support pillow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"font-size:18px;font-weight:800;margin:0 0 14px;color:#1f1216;\"\u003e❓ Quick questions\u003c\/h3\u003e\n\n\u003cdiv style=\"margin:0 0 16px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#1f1216;margin-bottom:3px;\"\u003eDo I have to move it every time I turn over?\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eNo — that's the whole point of the O-shape. Because the ring is closed, both sides are already supported, so you can switch sides without rearranging anything.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin:0 0 16px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#1f1216;margin-bottom:3px;\"\u003eWill it fit my bed?\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eAt 170 × 65 cm it takes up roughly one person's width, so it sits comfortably on a double bed or larger. If you share a smaller bed, measure your side first — or take a look at our compact bump support pillow instead.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin:0 0 28px;\"\u003e\n\u003cdiv style=\"font-weight:700;font-size:15.5px;color:#1f1216;margin-bottom:3px;\"\u003eIs it only useful during pregnancy?\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;color:#463840;\"\u003eNot at all. Plenty of people keep using it afterwards — sitting inside the ring as a feeding support, or simply as a full-body pillow.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background:linear-gradient(135deg,#ffe5ee,#ffd1e0);border-radius:14px;padding:16px;text-align:center;margin:0 0 22px;\"\u003e\n\u003cdiv style=\"font-size:15px;font-weight:700;color:#a8265a;\"\u003e💕 Joined by 400+ moms and moms-to-be around the world\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"font-size:11.5px;color:#8d8288;line-height:1.6;margin:0;\"\u003eBellyEase™ pillows are comfort and positioning products, not medical devices. They are not intended to diagnose, treat, cure or prevent any condition. If you have questions about sleeping positions or anything else during your pregnancy, please speak with your midwife or healthcare provider.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Belly Ease","offers":[{"title":"Pink","offer_id":44686076444715,"sku":"14:193#Pink-1005008680028637","price":180.0,"currency_code":"NZD","in_stock":true},{"title":"Blue","offer_id":44686076477483,"sku":"14:29#Blue-1005008680028637","price":179.0,"currency_code":"NZD","in_stock":true},{"title":"Brown","offer_id":44686076510251,"sku":"14:691#Brown-1005008680028637","price":180.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/9319\/3003\/files\/IMG_8195.png?v=1786299230","url":"https:\/\/easebelly.store\/products\/bellyease-o-shape-full-body-pregnancy-pillow","provider":"Belly Ease","version":"1.0","type":"link"}